We came up with this project together with the decorator for a Snake New Year. The snake's gaze, audacity, and the color black perfectly aligned with the brand’s DNA. Decorators developed a special texture: black plastic circles of various diameters were molded into carefully crafted lens-like forms. Much time was devoted to drawing the eyes, and they explored numerous variations. A crucial goal was to create a predator’s gaze that remained humane, yet languid and calm. Throughout the project, they conducted numerous technical tests and experimented with different textures— always aiming for the most dramatically effective approach.

                           Window display: Zhanna Zelenina