Identity SS’25
The SS25 IDENTITY collection is an exploration of the woman’s deeper nature through the lens of the four classical elements: fire, water, air, and earth. Each is not merely a metaphor, but a living archetype embodied in the cut, the contrast of textures, and the fluidity of fabrics. The impulsive air takes shape in free, architectural silhouettes; water reveals itself in glossy leather and soft drapery; fire manifests in provocatively precise details and dynamic forms; and earth expresses itself through weighty textures, balance, and stability. IDENTITY is portrait of a woman who is strong, mutable, and whole.
Dir and DoP: @vurago.sd
1ad: @radostdney
Gaffer: @strog1
Ph: @only__el
Light: @boldmoscow
Style: @lilyasimonyan
Style assist: @vseredinemaya
Model: @kazakovvadaria
Set: @sedykhsvetlaana
Make-up artist: @yaroslavgrekhov
Hair artist: @this_is_hair
Art-director: @le___s
Producer: @nadiosa.kulkova
Brand assist: @cicadaeating