Parít
atelíer
Logo Refresh ProjectMy brief was to refresh the logo, preserving the signature angel motif, and choose new fonts for Instagram and the website. The goal: to make the logo more impactful, vibrant, and fashion-forward, yet still timeless and elegant.
old logo and fonts
Result
After exploring multiple font pairings—testing high‑contrast serif and clean sans‑serifs—and crafting color palettes for full‑color, monochrome, and light/dark versions, we narrowed the options down to 3–4 strong logo concepts. These were shown in real-world mockups (Instagram posts, website banner) with explanations of how each aligned with the brand’s luxury, refined, and modern identity. Following feedback and iterative tweaks (alignment, kerning, tone), we finalized a design that truly encapsulates the signature angel motif and logotype that speaks for itself—refined, striking, and unmistakably contemporary.